Teaming Up with Manchester United
On October 31st, 2016 MLILY signed a 5-year global partnership with football giants Manchester United. The landmark move was unprecedented, bringing together the sleep and athletic industries in a Tier 1 relationship for the ﬁrst time in history.
“It’s about margins,” says Pomi Khan, CEO of MLILY UK; “For a team like Manchester United, playing in the greatest, most competitive league in the world, every added advantage counts for its players. One of those advantages is by ensuring their players get the healthy, regenerative sleep they need to recover quicker and perform at their best.”
Manchester United Group Managing Director Richard Arnold comments: “MLILY has an established track record of producing a high-quality product. We want to make the best use of the latest technology and expertise that can help our team, which in this case is the sleep and recovery of our players.”
Already the fruits of the partnership are starting to take shape, with the specially designed Dream+ mattresses being placed in the homes of the players and coaching staff. These high-performance beds are also available at United’s Aon Training Complex, where both ﬁrst team and academy players are able to take advantage of MLILY’s Sleep Performance Suite.
“It’s an exciting time for both sides,” says Khan; “We’re really just in the beginning stages of the partnership. We’re going to keep working with the Recovery & Regeneration Team at United to keep testing and keep improving our products, the beneﬁts of which will not only help the players at United but everyone who sleeps on an MLILY mattress.”