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Essential Heroes Photo Contest

Chosen Winners Form
Follow the Mlily Facebook page here and
check back May 16th for the announcement.
Thank You For Entering our Contest

Contest will run April 17th, 2020 at 12:00 AM EST and ends May 11th, 2020 at 11:59 PM EST. Winner will be announced on May 16th, 2020.

View Official Rules



Opening Note : The Following Rules are written for the contest n MLILY USA, as many of the rules and stipulations are similar for the MLILY MATTRESS sub-contest of the same name and length, this will be utilized as the main document for both contests. All notations in this document about difference are [notated as so]. Any confusion or overlap is unintentional, as contestants may enter in either or both contests, but are not eligible to win in both contests.

  1. Eligibility: This Contest is open only to those who utilize Facebook and follow MLILY USA’s stated instructions. The Contest is only open to legal residents of the United States of America who reside in the United States of America and is void where prohibited by law. The Grand Prize Winners must allow usage of their submission for social media advertising and any other usage determined by MLILY USA. MLILY USA reserves the right to verify the eligibility of all participants and, in its sole discretion, disqualify any participant that fails to satisfy the eligibility requirements. Employees of MLILY USA, its affiliates, subsidiaries, distributors, advertising and promotion agencies, and suppliers, (collectively the “Employees”), and immediate family members and/or those living in the same household of Employees are not eligible to participate in the Contest. The Contest is subject to all applicable federal, state, and local laws and regulations. Void where prohibited. [MLILY Mattress : no alterations]


  1. Agreement to Rules: By participating, the Contestant agrees to be fully unconditionally bound by these Rules, and They represent and warrant that They meet the eligibility requirements. In addition, the Contestant agrees to accept the decisions of MLILY USA as final and binding as it relates to the content of this Contest. [MLILY Mattress : no alterations]


  1. Contest Period: The Period of Entry will be April 17th, 2020 at 12:00 AM EST and ends May 11th, 2020 at 11:59 PM EST. This is a period of approximately 25 days in which all entrants will be submitted, gathered, and judged internally. All online entries must be received within the timeframe stated by the period above. Any winners from previous Contests will not be chosen for future MLILY contests, giveaways, or other promotions for 1 year after their win date. [MLILY Mattress : no alterations]


  1. How to Enter: The Contest may be entered by following the instructions on the originating post. These are summarized as: Posting a “photo of them in their essential worker uniform” with the hashtag #COVIDHEROES as a comment to the originating post. The Contestant must also like and follow the MLILY USA Facebook page if they have not yet. By posting to the designated post via MLILY USA’s Facebook page and following said page – this dual action is considered one entry. All other Social Networks will follow in a similar suite as best able with similar terminology, Twitter and Instagram. These entries will be consider as part of the total pool of entries. The entry must fulfill all Contest requirements, as specified, to be eligible to win a prize. Entries that are incomplete or do not adhere to the rules or specifications may be disqualified at the sole discretion of MLILY USA. Only one entry per person per ITEM (listed above). All information must be provided as requested. One may not enter more times than indicated by using multiple email addresses, identities, or devices in an attempt to circumvent the rules. If any use fraudulent methods or otherwise attempt to circumvent the rules, that submission may be removed from eligibility at the sole discretion of MLILY USA. [MLILY Mattress : no alterations except that the page must be that of MLILY Mattress]


  1. Submission: By entering this content, The Contestant represents and warrants that your entry is an original work of authorship, and does not violate any third party’s proprietary or intellectual property rights. If your entry infringes upon the intellectual property right of another, You will be disqualified at the sole discretion of MLILY USA. If the content of your entry is claimed to constitute an infringement of any proprietary or intellectual proprietary rights of any third party, You shall, at your sole expense, defend or settle against such claims. You shall indemnify, defend, and hold harmless MLILY USA from and against any suit, proceeding, claims, liability, loss, damage, costs or expenses, which MLILY USA may incur, suffer, or be required to pay arising out of such infringement or suspected infringement of any third party’s right. [MLILY Mattress : no alterations]


  1. Prizes: The Contest will have two types of winners as defined as Runner-Up Winner and Grand Prize Winner. The Runner-Up Winner Prize will be a single MLILY pillow mailed to them at our cost, this address must be within the United States and cannot be a P.O. Box. There will be two-hundred Runner-Up Winners chosen. The Grand Prize Winner will each receive a free MLILY Mattress mailed to them directly from MLILY USA and have their photo featured on May 16th, 2020 as our “Essential Worker Appreciation Post”. The specifics of the prize shall be solely determined by MLILY USA. No cash or other prize substitution shall be permitted except at the discretion of MLILY USA. The prize is nontransferable. Any and all prize-related expenses, including without limitation any and all federal, state, and/or local taxes, shall be the sole responsibility of Winner. No substitution of prize or transfer/assignment of prize to others or request for the cash equivalent by Winner is permitted. Acceptance of prize constitutes permission for MLILY USA to use Winner’s name, submission, and entry for purposes of advertising and trade without further compensation unless prohibited by law. [MLILY Mattress : no alterations, except for the number of prizes. There will be 1 Grand Prize and 20 Runner-Up Prizes for this sub contest.]


  1. Winner Selection and Notification: Winner will be selected by MLILY USA staff based on creative merit and usefulness in future marketing under the supervision of MLILY USA. All winners, Runner-Up Winners and Grand Prize Winners, will be notified via Facebook at the end of the contest period. This date will be May 16th, 2020. MLILY USA shall have no liability for the winner’s failure to receive notices due to spam, junk e-mail or other security settings or for the winner’s provision of incorrect or otherwise non-functioning contact information. If the winner cannot be contacted, is ineligible, fails to claim the prize within 14 days from the time award notification was sent, or fails to timely return a completed and executed declaration and release as required, the prize may be forfeited and/or an alternate winner selected. Receipt by winner of the prize offered in this Contest is conditioned upon compliance with any and all federal, state, and local laws and regulations. ANY VIOLATION OF THESE OFFICIAL RULES BY WINNER (AT MLILY USA‘S SOLE DISCRETION) WILL RESULT IN WINNER’S DISQUALIFICATION AS WINNER OF THE CONTEST, AND ALL PRIVILEGES AS WINNER WILL BE IMMEDIATELY TERMINATED. [MLILY Mattress : no alterations]


  1. Rights Granted by You: By entering this Contest and by Submission of content (e.g., photo, video, text, etc.), The Contestant understands and agree that MLILY USA, anyone acting on behalf of MLILY USA, and MLILY USA’s partners, international branches, licensees, successors, and assigns, shall have the right, where permitted by law, to print, publish, broadcast, distribute, and use in any media now known or hereafter developed, in perpetuity and throughout the World, without limitation, The Contestant’s entry, name, portrait, picture, voice, likeness, image, statements about the Contest, and biographical information for news, publicity, information, trade, advertising, public relations, and promotional purposes. without any further compensation, notice, review, or consent. [MLILY Mattress : no alterations]


  1. Terms & Conditions:MLILY USA reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Contest should virus, bug, non-authorized human intervention, fraud, or other cause beyond MLILY USA’s control corrupt or affect the administration, security, fairness, or proper conduct of the Contest. In such a case, MLILY USA may select the Winner from all eligible entries received prior to and/or after (if appropriate) the action taken by MLILY USA. MLILY USA reserves the right, in its sole discretion, to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the Contest or website or violates these Terms & Conditions. MLILY USA has the right, in its sole discretion, to maintain the integrity of the Contest, to void votes and/or entries for any reason, including, but not limited to: multiple entries from the same user from different IP addresses; multiple entries from the same computer in excess of that allowed by Contest rules; or the use of bots, macros, scripts, or other technical means for entering. Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Contest may be a violation of criminal and civil laws. Should such an attempt be made, MLILY USA reserves the right to seek damages to the fullest extent permitted by law. [MLILY Mattress : no alterations]


  1. Limitation of Liability: By entering, The Contestant agrees to release and hold harmless MLILY USA and its subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers, and directors from any liability, illness, injury, death, loss, litigation, claim, or damage that may occur, directly or indirectly, whether caused by negligence or not, from: (i) such entrant’s participation in the Contest and/or his/her acceptance, possession, use, or misuse of any prize or any portion thereof; (ii) technical failures of any kind, including but not limited to the malfunction of any computer, cable, network, hardware, or software, or other mechanical equipment; (iii) the unavailability or inaccessibility of any transmissions, telephone, or Internet service; (iv) unauthorized human intervention in any part of the entry process or the Promotion; (v) electronic or human error in the administration of the Promotion or the processing of entries. [MLILY Mattress : no alterations]


  1. Disputes: THIS CONTEST IS GOVERNED BY THE LAWS OF THE UNITED STATES OF AMERICA AND TENNESSEE, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Contest, participant agrees that any and all disputes that cannot be resolved between the parties, and causes of action arising out of or connected with this Contest, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Tennessee having jurisdiction. Further, in any such dispute, under no circumstances shall participant be permitted to obtain awards for, and hereby waives all rights to, punitive, incidental, or consequential damages, including reasonable attorney’s fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this Contest). Participant further waives all rights to have damages multiplied or increased. [MLILY Mattress : no alterations]


  1. Privacy Policy: Information submitted with an entry is subject to the Privacy Policy stated on the MLILY USA website. To read the Privacy Policy, please visit [MLILY Mattress : no alterations]


  1. Winners List: To obtain a copy of the Winner’s name or a copy of these Official Rules, mail your request along with a stamped, self-addressed envelope to 11537 Kingston Pike, Knoxville, TN 37934, USA. Requests must be received no later than June 30th, 2020 at 11:59 PM EST. [MLILY Mattress : no alterations]


  1. Sponsor: MLILY USA is the Official Sponsor of this contest, located at 11537 Kingston Pike, Knoxville, TN 37934 in the United States of America. The Contest hosted by MLILY USA is in no way sponsored, endorsed, administered by, or associated with Facebook, Instagram, or any other means of dissemination of information to the public. MLILY USA is not responsible for inaccurate prize details or assumptions supplied to any entrant by any third party, retailer, or distributor connected to this Contest. [MLILY Mattress : no alterations]


  1. Agreement: By participating in this Contest, You, the Contestant, have affirmatively reviewed, accepted, and agreed to all of the Official Rules. [MLILY Mattress : no alterations]


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