MLILY USA

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.mlilyusa.com (the “Site”).

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

We refer to this automatically collected information as Device Information.

We collect Device Information using:

  • Cookies (learn more at allaboutcookies.org)
  • Log files (IP address, browser type, ISP, referring/exit pages, date and time stamps)
  • Web beacons, tags, and pixels (to record browsing behavior)

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this as Order Information.

“Personal Information” in this policy refers to both Device Information and Order Information.

How we use your personal information

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing invoices and/or order confirmations).

We also use Order Information to:
  • Communicate with you
  • Screen orders for potential risk or fraud
  • Provide information or advertising relating to our products or services, when aligned with your preferences

We use Device Information to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site, including analytics about browsing behavior and marketing performance.

Sharing your personal information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store, and Google Analytics to help us understand how our customers use the Site.

We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests, or to protect our rights.

Do Not Track

We do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the contact information below.

If you are a European resident, we note that we are processing your information to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue legitimate business interests. Your information may be transferred outside of Europe, including to Canada and the United States.

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Embedded content from other websites may collect data about you, use cookies, embed third party tracking, and monitor your interaction with embedded content, including tracking your interaction if you have an account and are logged in.

Changes

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Contact us

For more information about our privacy practices, questions, or complaints, contact us at:

Email: csr@mlilyusa.com